Stash Review

Donny Gamble
April 24, 2022
Personalincome rating

If you’re a new investor and you don’t know what you want to invest in or you’re still trying to get your bearings, Stash could be a good fit. It’s an excellent way to deposit money, put it to work, and not have to think twice about it with their conservative returns year-over-Year.

Stash logo
on Stash's website
$1 - $9
per month

Up to $510 in credit to invest with qualifying deposit into taxable account (see terms)

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Key Takeaways

  • Stash is for Beginners: It’s not designed to be used for high-level accounts with a lot to invest, but it works well with beginner-level funding.
  • Subscription Tiers: Choose which subscription works for you and pay a small monthly fee to have the ability to invest.
  • Stock-Back Card: This is innovative and a great way for Stash to encourage stock rewards and card spending.

Pros & Cons

  • Direct and automated investing
  • Fractional share opportunities
  • Investment accounts for kids
  • Great educational content
  • No tax-loss harvesting
  • Limited app features

Stash is all about automated investing and putting your money to work while you keep your hands off the wheel, but that leaves room for some fishy tactics that we want to talk about today.

They offer more than just one service, but they’re notorious for coming with fees that make people reasonably upset. Is it worth the cost, or do they just not offer enough to justify the fees?

In this Stash review, we’ll discuss their robo-advisor service, other financial products, and whether or not they’re worthwhile for a new investor.

About Stash

Stash is a tech startup founded in 2015, which is currently run by Garrett Wright and Gloria Basem, alongside Kimberley Meehan and Meredith Smith.

Their goal is to help individuals invest who might not otherwise be able to through traditional means, or may have a hard time getting started in the sometimes daunting world of investing.

Their subsidiaries are Stash Investments LLC and PayGrade.  Stash is a completely digital-based finance startup that became a way for people to invest their money in small increments and actually save for the future, while putting their money to work for them.

The entire goal of Stash is to allow anyone to invest, particularly if they’re “bad with money” and have a hard time saving. It’s so simple, how could you not invest in your future?


It should be noted that Stash specifically has financial products for beginning investors. It’s not meant to be an end-all, be-all kind of platform, although it can still be used even when you’re an intermediate investor if you want to save with a cost-effective robo-advisor.

  • Robo-Advisor: The main reason we’re all here: the robo-advisor service that Stash offers allows completely hands-free investing and is the main purpose of their app.
  • Online Banking: With one of the tier subscriptions, you’re able to access online banking. Connect your direct deposit and invest through there, or replace your bank debit card. There’s no over-drafting, so there’s no overdraft fees.
  • DIY Investing: Unlike Acorns, Stash allows you to manually invest in whatever you want (that they have access to) instead of a very specific and curated number of ETFs.


  • Management Fee: There is no management fee, so buying and selling stocks within your account is completely free.
  • Investment Expense Ratios: Less than 0.06% for Smart Portfolio products. It’s a number that you don’t really notice, and it’s more than fair for expense ratio accounts.
  • Monthly Subscription: There’s a monthly subscription price of $1 up to $9 depending on your account. This is the main method of revenue for Stash and can run you a little over $100 per year. Be sure you have the means to invest a reasonable amount so you aren’t just eating fees.

Who is Stash Best For?

Stash is an ideal starting point for anyone who wants to invest, who loves the idea of investing, but falls short when it comes down to actually saving money or putting it aside for investments.

Small steps lead to big changes, and Stash is all about helping you build a sustainable portfolio for long-term growth with baby steps at a time.

It’s a great way to begin your investment journey, although Stash is not the best bet for seasoned investors later on down the line.

Compare to Other Advisors

Betterment logo
Up to 1 year of free
M1 Finance logo
Up to $2,500 Bonus
Personal Capital logo
6 months of free wealth management

Stash FAQ's

Is Stash legitimate?

Yes, Stash is a legitimate company. They’ve been in business since 2015, and as any 2010’s-era startup company, they’ve done well with managing the expectations of their user base and investors.

To date, they have over $2B in assets under management, and have a legitimate headquarters in New York, NY, just to provide some more peace of mind.

Stash has over one million users, and if that’s not social proof, we don’t know what is.

Is Stash good for beginners?

Stash is specifically designed for beginners who don’t know how to invest. If you want to invest money because you know how good it is for your future and your lifestyle, then it’s a great way to begin.

However, since it is a subscription service, beginners will want to make sure they’re actually inputting enough money for it to be viable and worth their time.

It’s designed for beginners, and you may outgrow it as you learn more about investing, and begin to invest more money over time.

How does Stash make money?

Stash uses a similar structure to Acorns, except their subscription model can run from $1 Per month up to $9 per month. While there’s no account minimum, this actually accounts for a lot of Stash’s growth.

There’s also a $5 fee to get started, which could potentially rake in tens of millions of dollars. Stash doesn’t actually have anyone manage the robo-advisor accounts other than the algorithms, so they’re not hemorrhaging money on actual managers, hence the zero fees.

Does Stash sell any of my personal information?

Stash explicitly states “Stash101 does not sell or rent any of your, your child’s, or your student’s personal information to any third party for any purpose, including for advertising or marketing purposes.”

They have a whole list of how they use the information you provide to them, and honestly, it’s all pretty refreshing.

However, Stash does also state that they can collect and use your personal information for any other purpose with your consent, so you should absolutely know what you’re signing up for when you browse through their financial services.


Stash is a personal finance app that can help anyone improve their financial life.

  • Stash
  • Rating: 4
  • Reviewed by:
  • On April 24, 2022
  • Last modified:April 24, 2022

Review Summary:

Stash is a personal finance app that can help anyone improve their financial life.

Review of: Stash

Reviewed by:
On April 24, 2022
Last modified:April 24, 2022


Stash is a personal finance app that can help anyone improve their financial life.

About the author 

Donny Gamble

I’m Donny. I’m a world traveler, investor, entrepreneur, and online marketing aficionado who has a big appetite to compete and disrupt big markets. I thrive on being able to create things that impact change, difficult challenges, and being able to add value in negative situations.

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