Need extra cash? Consider joining a paid survey site—but choose wisely. Some are scams that don’t pay. Some even ask for money to register without giving you anything in exchange.
Is FocusGroup.com one of these sites or a genuine survey site that pays?
In this FocusGroup.com review, we’ll let you know if this survey site is legit on top of everything you need to know about joining the site, how it operates and pays, and more.
Most FocusGroup.com reviews describe it as a reliable paid survey site that engages in market research.
FocusGroup operates as an arm of Focus Pointe Global, a consumer research company that’s been in operation for more than three decades. The company is currently based in Philadelphia but has over 18 operational research facilities in different parts of the US.
It performs its market research by hosting in-person focus groups, online surveys, mystery shopping assignments, paid webcam focus groups, telephone interviews, product placement studies, and more.
The companies that use FocusGroup’s services are from various industries, including the healthcare sector. The information from the surveys and focus groups provide consumer insights, which are used to improve the products and services of FocusGroup’s clients, as well as their marketing strategies.
But is joining FocusGroup.com worth your time?
That’s what we aim to discover with this FocusGroup.com review. Let’s dive in.
How Does the Site Work?
You don’t need to pay a dime to sign up on FocusGroup.com. Signing up on the website requires that you provide some basic information about yourself. This information will be added to your profile. If any survey that fits your profile pops up, you’ll receive an invite to participate.
Only individuals in the US can join FocusGroup.com.
To be invited to participate in a focus group, product testing, online study, or similar activity, you have to complete four stages of screening.
The first stage is a brief screening survey. The goal of the survey is to determine your demographics and familiarity with the subject or product. If you fail the screening, you will not qualify to participate in the exercise.
After the short screening, the next step is a verification process that requires you to speak with a Focus Pointe Global representative. The rep will ask you some questions to verify if you are qualified to participate in the exercise.
If the verification is successful, you will proceed to the confirmation stage, which involves receiving a confirmation email. The final step is your participation in the activity, be it online, or in-person.
You are more likely to receive an invite to participate in an in-person focus group or telephone survey if you live in one of the cities where FocusGroup has an office.
FocusGroup.com offers a variety of payment options to members who complete an activity. If you participated in an online survey, you will receive points. The number of points will depend on the length and complexity of the survey.
100 points equate to $1.00, and you can only cash out if you have at least 2,000 points ($20). In exchange for cashed out points, you’ll receive a prepaid Visa debit card containing your earnings, or a gift card.
You can also participate in sweepstakes for an opportunity to win the first prize of $100 or the runner up prize of $25. Sweepstakes are held monthly.
Is the Site Legit?
Most FocusGroup reviews agree that the platform is legit and not a scam. Its A+ rating on BBB (Better Business Bureau) is also a good sign of the organization’s legitimacy.
For years, FocusGroup has been collecting data and analyzing opinions to help its clients figure out what works about their products and services and what doesn’t. This information is acquired from the consumers that participate in their groups and surveys.
How much you can earn on FocusGroup.com depends on the activity you participate in. Some activities reward between $75 and $150 and can take up to two hours to complete. This is pretty lucrative, at par or higher than what the best of the best survey companies pay.
If you participate in an in-person activity or a telephone interview, you can receive payment in the form of a prepaid Visa card, check, gift card, coupon, or prize. You’ll be told the exact reward you’ll receive before the study begins.
Unlike in-person activities where you get your reward once the exercise is over, it can take up to six to eight weeks to get your reward if it’s a phone interview.
Online surveys are different because you receive points for completed tasks. You can earn between 100 and 1,000 points per survey. These points can be redeemed and received as a prepaid Visa card, gift cards, or cash, which will be sent to you via mail and can take weeks to arrive.
Most FocusGroup.com reviews agree that the tricky thing about earning on FocusGroup.com is qualifying for surveys and other activities.
Complaints from members also indicate that incidents of completing surveys, only to be disqualified occur. Such incidents come with the explanation that the respondent’s answers indicate that they are from the wrong demographics and don’t possess sufficient knowledge regarding the product.
When this happens, the respondent doesn’t get paid.
Issues like this aren’t uncommon on paid survey sites, which is why I recommend providing only accurate details in your profile to minimize the risk of such things occurring. If your profile is accurate, the chances of you receiving a survey you’re not qualified for reduce.
The Good and the Bad
No FocusGroup.com review will be complete without providing you with a list of the platform’s advantages and disadvantages.
- Profitable rewards. How much you get for participating in a FocusGroup activity will depend on the activity. That said, you can make as low as $45 or as high as $200 for your efforts. The online surveys don’t pay as much, but at least it’s not below what most other paid survey sites offer, even legit ones like Radial Insight.
- Variety of activities to participate in and get paid. There are a wide variety of paid activities offered by FocusGroup, including product testing, online surveys, telephone interviews, mystery shopping, joining online communities, and more.
- Flexible schedule. Once you are a member on FocusGroup.com, you can do surveys and partake in other activities at your convenience.
- Proximity issues. If you don’t live within the same city as one of FocusGroup’s facilities, you may not be invited to partake in focus groups and other in-person activities.
- Getting invited to a focus group seems to be a one-time thing — most users who are invited to one claim never to receive another invitation.
- High withdrawal threshold. If participating in online surveys, you need to earn at least 2,000 points before you can redeem your reward as a prepaid Visa card or gift card. This threshold is pretty high and may take you a while to reach.
- No PayPal. Payments can only be received as checks, prepaid Visa cards, and gift cards, but not via PayPal, which you may not find convenient.
- Slow payment. In line with the above issue, it can take a long time to receive your payment in the mail, up to six to eight weeks. This is unlike PayPal that lets you receive payments instantly.
Based on the above review, and what other FocusGroup.com reviews have to say about the platform, it’s safe to say that it’s a legit site where you can make some money.
The variety of the activities available on the site and the high pay of some make it a worthy paid survey site to consider, but since only individuals within the US can access the platform, you’re out of luck if you live elsewhere. Sorry.
Because getting invited to an activity on FocusGroup is unpredictable, I suggest signing up with other paid survey sites alongside it. This way, you’ll always have another source of extra income to fall back on when FocusGroup.com disappoints.